Cookie Policy

Previous Software Limited
Website: Previos.co.uk
Last Updated: 28th Sept 2025

1. What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.

2. How We Use Cookies

We use cookies to:

  • Keep our website running smoothly
  • Remember your preferences and settings
  • Understand how visitors use our site
  • Improve our products and services
  • Show you relevant advertisements

3. Types of Cookies We Use

Essential Cookies

Purpose: Required for the website to function properly
Examples: Session management, security, shopping cart functionality
Duration: Session or up to 1 year
Can be disabled: No - these are necessary for the site to work

Analytics Cookies

Service: Google Analytics 4 (GA4)
Purpose: Understand how visitors interact with our website
Data Collected: Page views, session duration, bounce rates, user journey
Duration: Up to 26 months
Can be disabled: Yes

Advertising Cookies

Services: Google Ads, Facebook Ads
Purpose: Show you relevant ads and measure campaign effectiveness
Data Collected: Ad interactions, conversions, browsing behavior, demographics
Duration: Up to 2 years
Can be disabled: Yes

Preference Cookies

Purpose: Remember your settings and choices
Examples: Language preferences, cookie consent choices
Duration: Up to 1 year
Can be disabled: Yes (but may affect user experience)

4. Third-Party Cookies

We use the following third-party services that set cookies:

Google Analytics 4

Google Ads

Facebook Pixel

5. Managing Your Cookie Preferences

Through Your Browser

You can control cookies through your browser settings:

  • Chrome: Settings > Privacy and Security > Cookies
  • Firefox: Settings > Privacy & Security > Cookies
  • Safari: Preferences > Privacy > Cookies
  • Edge: Settings > Privacy > Cookies

Note: Blocking all cookies may affect website functionality.

Through Our Cookie Banner

When you first visit our website, you can accept or reject non-essential cookies through our cookie consent banner. You can change your preferences at any time by clicking the cookie settings link in the footer.

Third-Party Opt-Out Tools

6. Cookies We Set

Cookie Name Type Purpose Duration
_session_id Essential Session management Session
cookie_consent Preference Remember cookie choices 1 year
_ga Analytics Google Analytics visitor ID 2 years
_gid Analytics Google Analytics session ID 24 hours
_gat Analytics Google Analytics request throttling 1 minute
_fbp Advertising Facebook Pixel tracking 3 months
gcl* Advertising Google Ads conversion tracking 90 days

Note: This is not an exhaustive list. Third-party services may set additional cookies.

7. Your Rights

Under UK GDPR and PECR (Privacy and Electronic Communications Regulations), you have the right to:

  • Know what cookies are being used
  • Give or withdraw consent for non-essential cookies
  • Object to cookies used for marketing purposes
  • Request deletion of cookies from your device

8. Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect data from children through cookies. If you believe a child has provided us with personal information, please contact us.

9. Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, legislation, or our practices. Updates will be posted on this page with a new "Last Updated" date. Continued use of our website constitutes acceptance of any changes.

10. More Information

For more details about how we handle your personal data, please read our Privacy Policy.

For questions about our use of cookies, contact us at:

Email: Support@previous.co.uk
Address: 128, City Road, London EC1V 2NX, United Kingdom

You can also contact the Information Commissioner's Office (ICO) at ico.org.uk if you have concerns about our cookie practices.

This Cookie Policy is effective as of 28th Sept 2025 and applies to all visitors of Previos.co.uk