Privacy Policy

Previous Software Limited
Website: Previous.co.uk
Last Updated: 28th Sept 2025

1. Introduction

Previous Software Limited ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website Previous.co.uk or use our AI Agent and N8N Flow services.

We are a UK-based company specializing in the development and sale of AI Agents and automated workflow solutions. This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller Information

Company Name: Previous Software Limited
Website: Previous.co.uk
Email: contact@previous.co.uk
Address: 128, City Road London EC1V 2NX UNITED KINGDOM

For any data protection queries, please contact us using the details above.

3. Information We Collect

3.1 Personal Information You Provide

  • Account Information: Name, email address, phone number, billing address
  • Payment Information: Credit card details, billing information (processed securely through third-party payment providers)
  • Communication Data: Messages, feedback, support requests, and correspondence
  • Business Information: Company name, industry, use case details for AI agents

3.2 Information Collected Automatically

  • Website Analytics: Page views, session duration, bounce rates, user interactions (via Google Analytics 4)
  • Technical Data: IP address, browser type, device information, operating system
  • Cookies and Tracking: Usage patterns, preferences, advertising interactions
  • Marketing Data: Response to advertisements, campaign effectiveness metrics

3.3 AI Agent and N8N Flow Data

  • Workflow Data: Configurations, automations, and custom implementations
  • Usage Metrics: Performance data, execution logs, error reports
  • Integration Data: Third-party service connections and API usage

4. How We Use Your Information

4.1 Primary Purposes

  • Service Delivery: Providing AI Agents and N8N Flow solutions
  • Account Management: User registration, authentication, and support
  • Payment Processing: Transaction handling and billing
  • Product Development: Improving our AI agents and automation tools
  • Customer Support: Responding to inquiries and resolving issues

4.2 Marketing and Analytics

  • Targeted Advertising: Using Google Ads and Facebook Ads to reach potential customers
  • Website Optimization: Analyzing user behavior through Google Analytics 4
  • Email Marketing: Sending product updates, newsletters, and promotional content
  • Performance Tracking: Measuring advertising campaign effectiveness

4.3 Legal and Security

  • Compliance: Meeting legal obligations and regulatory requirements
  • Security: Protecting against fraud, unauthorized access, and cyber threats
  • Legal Claims: Defending or pursuing legal rights and interests

5. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

  • Contract Performance: Fulfilling our obligations to provide AI agent services
  • Legitimate Interests: Marketing, analytics, and business development
  • Consent: Email marketing, cookies, and optional data collection
  • Legal Obligation: Compliance with tax, accounting, and regulatory requirements

6. Third-Party Services and Data Sharing

6.1 Google Services

  • Google Analytics 4: Website traffic analysis and user behavior tracking
  • Google Ads: Advertising campaign management and conversion tracking
  • Google Cloud Platform: Hosting and infrastructure services (if applicable)

6.2 Facebook/Meta Services

  • Facebook Ads: Social media advertising and audience targeting
  • Facebook Pixel: Conversion tracking and retargeting campaigns

6.3 Other Third Parties

  • Payment Processors: Stripe, PayPal, or similar for secure payment handling
  • Email Services: Mailchimp, SendGrid, or similar for communication
  • Cloud Storage: AWS, Azure, or similar for data storage and backup
  • N8N Platform: Integration and workflow automation services

6.4 Data Transfer Safeguards

When transferring data outside the UK/EU, we ensure adequate protection through:

  • Adequacy Decisions: Transfers to countries with adequate protection
  • Standard Contractual Clauses: EU-approved contract terms
  • Certification Schemes: Privacy Shield successors or equivalent frameworks

7. Cookies and Tracking Technologies

7.1 Types of Cookies We Use

  • Essential Cookies: Necessary for website functionality
  • Analytics Cookies: Google Analytics 4 for usage measurement
  • Marketing Cookies: Google Ads and Facebook Ads for advertising
  • Preference Cookies: Remembering your settings and choices

7.2 Cookie Management

You can control cookies through:

  • Browser Settings: Blocking or deleting cookies
  • Cookie Consent Banner: Managing preferences on our website
  • Third-Party Opt-out: Google and Facebook advertising preferences

8. Data Retention

We retain personal data for the following periods:

  • Account Data: Duration of account plus 7 years for tax/legal purposes
  • Payment Information: 7 years for accounting and legal compliance
  • Marketing Data: Until consent is withdrawn or 3 years of inactivity
  • Analytics Data: 26 months (Google Analytics 4 default)
  • Support Communications: 5 years for quality and legal purposes
  • AI Agent Configurations: Duration of service plus 1 year for restoration

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

9.1 Access Rights

  • Right of Access: Request copies of your personal data
  • Data Portability: Receive your data in a machine-readable format

9.2 Correction and Deletion

  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data

9.3 Processing Rights

  • Right to Restrict Processing: Limit how we use your data
  • Right to Object: Opt-out of marketing and legitimate interest processing
  • Right to Withdraw Consent: Remove consent for specific processing activities

9.4 Automated Decision Making

We do not use automated decision-making or profiling that significantly affects your rights.

10. Data Security

We implement appropriate technical and organizational measures to protect your data:

  • Encryption: Data encrypted in transit and at rest
  • Access Controls: Role-based access and multi-factor authentication
  • Regular Audits: Security assessments and vulnerability testing
  • Staff Training: Data protection awareness and procedures
  • Incident Response: Procedures for data breach notification and response

11. International Transfers

When we transfer personal data outside the UK, we ensure adequate protection through approved mechanisms such as Standard Contractual Clauses or adequacy decisions by the UK government.

12. Children's Privacy

Our services are not intended for children under 16. We do not knowingly collect personal data from children. If we become aware of such collection, we will delete the data promptly.

13. Data Breach Notification

In the event of a data breach that poses a risk to your rights and freedoms, we will:

  • Notify the Information Commissioner's Office within 72 hours
  • Inform affected individuals without undue delay
  • Provide clear information about the breach and recommended actions

14. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will:

  • Post the updated policy on our website
  • Notify users of material changes via email
  • Update the "Last Updated" date at the top of this policy

15. Contact Information

For any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Website: Previous.co.uk
Email: contact@previous.co.uk
Address: 128, City Road London EC1V 2NX UNITED KINGDOM
Website: Previous.co.uk

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority, at ico.org.uk.

16. Specific Service Information

16.1 AI Agent Services

When you purchase or use our AI agents:

  • We collect configuration data to customize your AI solutions
  • Usage data helps us improve AI performance and capabilities
  • Your AI agent data is processed securely and not shared with competitors

16.2 N8N Flow Services

For our N8N automation services:

  • Workflow configurations are stored securely in your account
  • Integration credentials are encrypted and access-controlled
  • Execution logs are retained for troubleshooting and optimization

This Privacy Policy is effective as of 28th Sept 2025 and applies to all users of Previous.co.uk and our AI Agent services.